AYUSH APPROVED
GMP COMPLIANT
LAB TESTED
GUIDED BY MODERN FORMULATION THINKINGAYUSH APPROVEDGMP COMPLIANTLAB TESTEDGUIDED BY MODERN FORMULATION THINKINGAYUSH APPROVEDGMP COMPLIANTLAB TESTEDGUIDED BY MODERN FORMULATION THINKINGBegin with What's Most Loved
If you're new to Kaayu, these are the rituals we recommend starting with.
Start Here
What Are You Looking to Heal?
Choose your concern we'll guide you to the right ritual.
Our Philosophy
It's a Daily Ritual.
Modern wellness has conditioned us to reach for a solution only when something breaks. Kaayu was built on a different belief - that true health is built one daily practice at a time. Rooted in Ayurveda, guided by modern science, every Kaayu ritual is designed to integrate seamlessly into your day, not disrupt it.
Ritual-First
Each product is designed as part of a daily practice, not a one-time fix.
Modern Ayurveda
Traditional wisdom interpreted for modern routines, expectations, and lifestyles.
Clinically Informed
Formulation thinking shaped by deep healthcare experience and ingredient discipline.
Made for Real Life
Elegant, effective rituals designed to fit into modern days without overwhelming them.
Celeb Spotted
GK
Gauahar Khan
Actor & Model
Gauahar Khan using Kaayu Rituals as part of her daily self-care routine 🌿
KK
Kavita Kaushik
Actor
Kavita Kaushik sharing her ritual with Kaayu 💚
MS
Mansk Srivastava
Actor
Mansk Srivastava loves his Kaayu ritual 🌱
MR
Mirnalini Ravi
Actor
Mirnalini Ravi making Kaayu part of her everyday ritual ✨
PA
Pankhuri A. Rode
Actor
Pankhuri Awasthy Rode swears by Kaayu for her skin 🌿
PM
Prayaga Martin
Actor
Prayaga Martin glowing with Kaayu Rituals 💫
SS
Shruti Sharma
Actor
Shruti Sharma – Kaayu is now part of her ritual 🌸
SR
Srishty Rode
Actor
Srishty Rode spotted with Kaayu Rituals 💚
TD
Tinaa Datta
Actor
Tinaa Datta embracing the Kaayu way of life 🌿
VM
Vidya Malvade
Actor
Vidya Malvade trusts Kaayu for her wellness routine ✨
GK
Gauahar Khan
Actor & Model
Gauahar Khan using Kaayu Rituals as part of her daily self-care routine 🌿
KK
Kavita Kaushik
Actor
Kavita Kaushik sharing her ritual with Kaayu 💚
MS
Mansk Srivastava
Actor
Mansk Srivastava loves his Kaayu ritual 🌱
MR
Mirnalini Ravi
Actor
Mirnalini Ravi making Kaayu part of her everyday ritual ✨
PA
Pankhuri A. Rode
Actor
Pankhuri Awasthy Rode swears by Kaayu for her skin 🌿
PM
Prayaga Martin
Actor
Prayaga Martin glowing with Kaayu Rituals 💫
SS
Shruti Sharma
Actor
Shruti Sharma – Kaayu is now part of her ritual 🌸
SR
Srishty Rode
Actor
Srishty Rode spotted with Kaayu Rituals 💚
TD
Tinaa Datta
Actor
Tinaa Datta embracing the Kaayu way of life 🌿
VM
Vidya Malvade
Actor
Vidya Malvade trusts Kaayu for her wellness routine ✨
THE COLLECTION
What Makes Kaayu Different?
Rooted in Ayurveda yet designed for modern lives, Kaayu brings back the wisdom we grew up with - the nani-dadi way of caring for gut, hair, mind and body - but in formats that fit today's routines. Every formulation is thoughtful, clean, and purposeful, whether it's supporting digestion with Happy Gut, restoring balance with Calm & Detox Tea, or strengthening hair with Masaz Hair Oil and Love Hair Serum. Kaayu stands at the intersection of heritage and modern science with a healing transformation in your life which you've every wished for.
New Ritual
HerMenoCalm
Helps manage hot flashes, mood swings, sleep disturbances, joint pain, and 7 ...
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Masaz Hair Oil
A heritage Ayurvedic hair oil crafted for deep nourishment, hair fall control...
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Masaz Hair Serum
A luxurious Ayurvedic hair serum designed to strengthen roots, reduce frizz, ...
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Kumkumadi Night Cream
A luxurious Ayurvedic night repair cream enriched with Bakuchiol(highest sour...
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Kumkumadi Face Serum
A luxurious Ayurvedic facial elixir crafted to enhance glow, refine texture, ...
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Brown Rice Hydrating Face Serum
A lightweight Ayurvedic serum that deeply hydrates, smoothens, and enhances s...
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Brown Rice Hydrating Face Wash
A gentle Ayurvedic face cleanser designed to cleanse, purify, and refresh you...
Buy Now
✦ Deep-Diagnosis Ayurvedic Quiz · 5 Minutes
Find Your Ritual
7 diagnostic questions. A personalised root-cause ritual built for you.
● Symptoms & Concerns
What is your body telling you right now?
Select every symptom that applies.
☑ Select multiple — the more honest you are, the better your ritual
🌿
Diagnosing your root cause…
Analysing symptoms and body constitution
✦ Your Personalised Root-Cause Ritual
Your ritual: —
—
Root Cause Identified
—
Want an expert second opinion?
Preeti Choudhary, our founder with 18+ years in integrative healthcare, offers free 15-minute consultations. Ask anything about your dosha, ingredients, or whether this ritual fits your medical history.
Free · No obligation · Response within 2 hours on business days
Kaayu was created by Preeti Choudhary after 18+ years in integrative healthcare, with a belief that true wellness is not built in crisis, but through intentional daily practice.
Preeti Choudhary
CEO & Founder - Kaayu Rituals
18+
Years in Integrative Healthcare
AYUSH
Certified Formulations
- • Thoughtful ingredient selection
- • Ritual-led product design
What Our Customers Say
“I didn't expect to sleep better immediately. But I stopped waking up feeling so restless day by day. All thanks to Kaayu”
“My hair fall didn't magically stop overnight, but I noticed fewer strands on the floor after a few weeks. That was enough for me to keep going.”
“I usually struggle to sleep properly. I don't fall asleep immediately now either, but my sleep feels less disturbed.”
“I don't like complicated routines. This was easy to follow and didn't feel like extra work.”
Rituals Over Routines
At Kaayu Rituals, care is intentional. Each formulation is crafted to turn every moment into a mindful ritual, blending Ayurvedic wisdom with modern refinement.
Pure
Time-honoured botanical blends
Intentional
Created for mindful daily care
Potent
Rich in revered Ayurvedic ingredients
Personal
Aligned with your body and rhythm
THE MATERIA MEDICA
Ingredients by Function
Every ingredient selected for bioavailability, potency, and its specific role in the ritual.
ADAPTOGENS
Adaptogens are a special group of herbs known for helping the body respond better to stress and restore internal balance. Rather than offering quick fixes, adaptogens work gently with the body to build resilience, helping you feel calmer, more focused, and better aligned with your natural rhythm.
Ashwagandha
WITHANIA SOMNIFERA
The premier cortisol regulator. KSM-66 extract standardised to 5% withanolides for consistent potency.
Brahmi
BACOPA MONNIERI
The memory architect. 45% bacosides that cross the blood-brain barrier to enhance synaptic signalling.
Tulsi
OCIMUM SANCTUM
The sacred anti-stress herb. Modulates cortisol, supports immune function, and calms the adrenal axis.
BOTANICALS
Botanicals are plant-derived ingredients known for their gentle yet effective support to the skin and body. Rooted in traditional healing systems and validated by modern formulation science, botanicals help calm inflammation, strengthen the skin barrier, restore balance, and enhance natural radiance. From leaves and flowers to roots and seeds, they work in harmony with your body - making daily rituals feel both nourishing and intentional.
Saffron
CROCUS SATIVUS
Liquid gold from Kashmir. Potent mood modulator with clinically validated antidepressant activity at 30mg.
Shankhpushpi
CONVOLVULUS PLURICAULIS
The scholar's herb. Used for 3,000 years for memory retention and the cultivation of deep focus.
Manjistha
RUBIA CORDIFOLIA
The blood purifier and skin clarifier. Reduces hyperpigmentation while supporting lymphatic drainage.
From the Hon'ble Minister
"As we all are aware that the ayurveda has long been a foundational pillar of India’s preventive healthcare philosophy. Initiatives like Kaayu Rituals represent an encouraging step toward translating ancient knowledge into accessible, structured self care practices."
AYUSH
Ministry Endorsed
GOI
Government of India
- Recognised for promoting responsible, ritual based wellness
- Commended for focus on women's wellness & preventive care
- Supports global acceptance of Ayurveda through rigorous formulation
Read Before You Begin
Ritual guides and wellness insights to help you choose more intentionally.
Media Kit
Logos & Brand Kit
Product Catalogue
Founder Profile & Photo
Not sure where to start?
Talk to a Kaayu wellness guide free, personalised, no pressure
