Resource Centre
Everything You Need to
Write About Us
Logos, product images, catalogues, brand guidelines, press releases, and founder materials — all in one place. Download freely for editorial use.
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Brand Assets
All files are high-resolution and cleared for editorial and press use. Please read our brand guidelines before publishing.
PDF Document
Product Catalogue 2025
Complete catalogue covering our full product range — Inner Wellness, Root & Rise Hair, Sacred Skin, and Herbal Teas. Includes product details, pricing, and key ingredients.
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PDF Document
Full Media Kit
Everything in one zip — logos, product photos, founder headshot, brand story PDF, fact sheet, and press releases. For journalists on deadline.
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PDF Document
Founder Profile & Photo
The official profile of Preeti Choudhary — CEO & Founder of Kaayu Rituals. Healthcare entrepreneur and regulatory specialist with over 18 years of experience in medical devices and pharmaceuticals. Includes her professional journey and the story behind Kaayu Rituals.
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Logo Variants
Official Logos
Use only approved logo variants. Do not alter colours, proportions, or typography. Download the brand guidelines for full usage rules.
Founder
Preeti Choudhary
Preeti Choudhary
Founder & CEO · Kaayu Rituals
Preeti Choudhary is a microbiologist with over 18 years of experience in integrative healthcare, Ayurveda, and wellness science. She founded Kaayu Rituals with a single conviction: that 5,000-year-old Ayurvedic wisdom, when understood through the lens of modern bioavailability science, can produce skincare and wellness products that genuinely work.
Born and raised in India, and now based between Ghaziabad and Warrington (UK), Preeti built Kaayu at the intersection of laboratory science and ancient ritual. The brand is AYUSH APPROVED, GMP compliant, and clinically tested — reflecting her belief that wellness should be both deeply traditional and scientifically defensible.
Born and raised in India, and now based between Ghaziabad and Warrington (UK), Preeti built Kaayu at the intersection of laboratory science and ancient ritual. The brand is AYUSH APPROVED, GMP compliant, and clinically tested — reflecting her belief that wellness should be both deeply traditional and scientifically defensible.
Our Products
Product Information
SACRED SKIN
Kumkumadi Face Serum
A luxurious Ayurvedic facial elixir crafted to enhance glow, refine texture, and support overnight skin repair. Infused with Kumkumadi oil and rich botanicals, it deeply nourishes and hydrates for radiant, smooth skin. Lightweight and non-greasy, perfect for nightly use.
ROOT & RISE HAIR
Masaz Hair Oil
A heritage Ayurvedic hair oil crafted for deep nourishment, hair fall control, and scalp wellness. Enriched with traditional oils and herbs — Bhringraj, Amla, Brahmi, Rosemary — it strengthens roots and restores hair health over time. Ideal for regular massage and overnight repair.
INNER WELLNESS
Calm Nest – 60 Capsules
Helps reduce stress, calm the mind, and restore emotional balance for daily mental clarity. Powered by Ashwagandha, Brahmi, Shatavari, and Shankhpushpi — time-tested Rasayana herbs known to calm the nervous system. Non-toxic, vegan capsules with no added chemicals.
Press Releases
Official Announcements
Download official press releases for accurate reporting of Kaayu Rituals news.
Apr
02
2026
Product Launch
This Summer, Kaayu Rituals Moves Beyond Skincare to Restore Internal Balance
Kaayu Rituals presents a holistic approach to summer-specific concerns — from itchy scalp and dehydrated skin to persistent fatigue — with ritual-led, Ayurvedic solutions designed to restore internal balance.
Feb
26
2026
Brand Launch
Kaayu Rituals, UK-Backed, Launches in Delhi to Redefine Wellness and Self-Care
UK-based wellness brand Kaayu Rituals officially entered the Indian market with a launch at Bikaner House, New Delhi — introducing a ritual-first, science-led approach to Ayurvedic self-care.
Feb
10
2026
Brand News
Kaayu Rituals Unveils the New Face of Ayurvedic Care at Bikaner House, Delhi
Kaayu Rituals by Preeti Choudhary enters India as a ritual-first self-care and wellness brand — combining ancient Ayurvedic wisdom with modern regulatory science for structured, preventive daily wellbeing.
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