Ashwagandha
WITHANIA SOMNIFERA
The premier cortisol regulator. KSM-66 extract standardised to 5% withanolides for consistent potency.
Four paths, one ritual
AYUSH APPROVED
GMP COMPLIANT
LAB TESTED
GUIDED BY MODERN FORMULATION THINKINGAYUSH APPROVEDGMP COMPLIANTLAB TESTEDGUIDED BY MODERN FORMULATION THINKINGAYUSH APPROVEDGMP COMPLIANTLAB TESTEDGUIDED BY MODERN FORMULATION THINKINGBestsellers
If you're new to Kaayu, these are the rituals we recommend starting with.
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Brown Rice Hydrating Face Serum
sacred skin
Best for: oily and combination skin
Regular price ₹2,800.00 -
Most Loved -
New Ritual -
Brown Rice Hydrating Face Wash
sacred skin
Best for: oily and combination skin
Regular price ₹1,600.00 -
Bestseller -
Most LovedLove Hair Serum
root & rise hair
Best for: root nourishment and hair growth
Regular price From ₹1,800.00 -
BestsellerMasaz Hair Oil
root & rise hair
Best for: scalp nourishment and hair strength
Regular price ₹2,900.00 -
Turmeric Latte Golden Milk
herbal tea
A warming ritual for comfort, grounding, and evening ease.
Regular price ₹475.00 -
BestsellerWomen PCOD Herbal Tea
herbal tea
A daily tea ritual designed around women's balance.
Regular price ₹520.00 -
Masaz Hair Serum
root & rise hair
Best for: scalp nourishment and hair strength
Regular price ₹2,700.00
Start Here
What would you like to feel better about?
Choose your concern - we’ll guide you to the right wellness ritual.
✦
Every body has a different need.
Better Sleep
Deep rest
Wind down. Sleep deeper. Wake restored.
Capsules
Gut Wellness
Gut balance
Support digestion from the inside out.
Capsules
Radiant Skin
Natural glow
Nourish your skin from within.
Face serum
Hair & Scalp
Strong roots
Support stronger, healthier roots.
Hair oil
Stress & Calm
Calm mind
Create more space for calm.
Herbal tea
Women’s Wellness
Hormonal balance
Support your body through every rhythm.
Capsules
Not sure where to begin?
Take our 5-minute Wellness Assessment and discover the ritual that’s right for you.
Wellness Assessment
Not sure what your body needs? Find Your Wellness Ritual
✦Deep-Diagnosis Ayurvedic Assessment · 5 Minutes
Answer a few simple questions about your lifestyle, concerns and goals. We’ll understand your root-cause patterns and recommend the ritual built for you.
1
7 Guided Questions
Understand your lifestyle, symptoms & patterns.
2
Root-Cause Insight
Look beyond the symptom to the underlying reason.
3
Personalised Ritual
Receive a wellness protocol curated for you.
4
Doctor Review
Our experts continuously review & refine protocols.
Personalised. Rooted. Real.
Designed by experts. Built around you. Guided by Ayurveda.
Question 3 of 7
What is your body telling you right now?
Select every symptom that applies.
Bloating, gas, heaviness
Waking tired, racing mind
Hair fall, thinning & breakage
Dull skin, uneven tone
Low energy, mood fluctuations
Your data is private & used only to create your personal plan.
Expert Guidance Backed by Experience
60+Doctors & Experts
1L+Wellness Assessments
98%Personalised Plans
4.8/5Trust Score from our Community
AYUSH ApprovedRooted in Ayurveda
Doctor GuidedExperts behind every formula
GMP CompliantManufactured to global standards
Lab TestedPurity. Potency. Safety.
What Our Customers Say
“I didn't expect to sleep better immediately. But I stopped waking up feeling so restless day by day. All thanks to Kaayu”
“My hair fall didn't magically stop overnight, but I noticed fewer strands on the floor after a few weeks. That was enough for me to keep going.”
“I usually struggle to sleep properly. I don't fall asleep immediately now either, but my sleep feels less disturbed.”
“I don't like complicated routines. This was easy to follow and didn't feel like extra work.”
Celeb Spotted
GK
Gauahar Khan
Actor & Model
Gauahar Khan using Kaayu Rituals as part of her daily self-care routine 🌿
MR
Mirnalini Ravi
Actor
Mirnalini Ravi making Kaayu part of her everyday ritual ✨
TD
Tinaa Datta
Actor
Tinaa Datta embracing the Kaayu way of life 🌿
VM
Vidya Malvade
Actor
Vidya Malvade trusts Kaayu for her wellness routine ✨
In Their Own Words
Real people, real rituals - filmed at home.
THE COLLECTION
What Makes Kaayu Different?
Rooted in Ayurveda yet designed for modern lives, Kaayu brings back the wisdom we grew up with - the nani-dadi way of caring for gut, hair, mind and body - but in formats that fit today's routines. Every formulation is thoughtful, clean, and purposeful, whether it's supporting digestion with Happy Gut, restoring balance with Calm & Detox Tea, or strengthening hair with Masaz Hair Oil and Love Hair Serum. Kaayu stands at the intersection of heritage and modern science with a healing transformation in your life which you've every wished for.
New Ritual
inner wellness
HerMeno Calm
Helps manage hot flashes, mood swings, sleep disturbances, joint pain, and 7 more menopause symptoms through a 10 herb Ayurvedic Rasayana formula. Hormone free. Vegan. Toxicology tested.
Buy Now
root & rise hair
Masaz Hair Oil
A heritage Ayurvedic hair oil crafted for deep nourishment, hair fall control, and scalp wellness. Enriched with traditional oils and herbs, it strengthens roots and restores hair health over time....
Buy Now
root & rise hair
Masaz Hair Serum
A luxurious Ayurvedic hair serum designed to strengthen roots, reduce frizz, and restore natural shine. Enriched with nourishing oils and botanicals, it deeply conditions while improving hair smoothness and resilience....
Buy Now
sacred skin
Kumkumadi Night Cream
A luxurious Ayurvedic night repair cream enriched with Bakuchiol(highest source of Vitamin C and the natural replacement of retinol) and designed for overnight skin renewal and radiance. Enriched with Kumkumadi...
Buy NowThe Materia Medica
Ingredients by Function
Every ingredient selected for bioavailability, potency, and its specific role in the ritual.
ADAPTOGENS
Adaptogens are a special group of herbs known for helping the body respond better to stress and restore internal balance. Rather than offering quick fixes, adaptogens work gently with the body to build resilience, helping you feel calmer, more focused, and better aligned with your natural rhythm.
Brahmi
BACOPA MONNIERI
The memory architect. 45% bacosides that cross the blood-brain barrier to enhance synaptic signalling.
Tulsi
OCIMUM SANCTUM
The sacred anti-stress herb. Modulates cortisol, supports immune function, and calms the adrenal axis.
BOTANICALS
Botanicals are plant-derived ingredients known for their gentle yet effective support to the skin and body. Rooted in traditional healing systems and validated by modern formulation science, botanicals help calm inflammation, strengthen the skin barrier, restore balance, and enhance natural radiance. From leaves and flowers to roots and seeds, they work in harmony with your body - making daily rituals feel both nourishing and intentional.
Saffron
CROCUS SATIVUS
Liquid gold from Kashmir. Potent mood modulator with clinically validated antidepressant activity at 30mg.
Shankhpushpi
CONVOLVULUS PLURICAULIS
The scholar's herb. Used for 3,000 years for memory retention and the cultivation of deep focus.
Manjistha
RUBIA CORDIFOLIA
The blood purifier and skin clarifier. Reduces hyperpigmentation while supporting lymphatic drainage.
Our Expert Network
Every protocol passes through our panel.
60+
Doctors & Wellness Experts
Kaayu is building a growing network of doctors and wellness practitioners who review how we formulate, educate and guide everyday wellness - before any ritual reaches you.
Dr. Ananya Sharma
Ayurvedic Physician
BAMS, MD (Ay)
Dr. Rohan Mehta
Integrative Medicine
MBBS, MD
Dr. Neha Iyer
Nutrition Specialist
MSc, Clinical Nutrition
Dr. Arjun Kapoor
Preventive Health
MBBS, MPH
Dr. Meera Varma
Women’s Wellness
BAMS, PGDG
Evidence-led approach
Formulation informed by published research and clinical reasoning.
Root-cause focused
We look for the underlying pattern, not only the presenting symptom.
Personalised guidance
Protocols shaped around your lifestyle, concerns and rhythm.
Continuous learning
Protocols are reviewed and refined as evidence and feedback evolve.
From the Hon'ble Minister
"As we all are aware that the ayurveda has long been a foundational pillar of India’s preventive healthcare philosophy. Initiatives like Kaayu Rituals represent an encouraging step toward translating ancient knowledge into accessible, structured self care practices."
AYUSH
Ministry Endorsed
GOI
Government of India
- Recognised for promoting responsible, ritual based wellness
- Commended for focus on women's wellness & preventive care
- Supports global acceptance of Ayurveda through rigorous formulation
Our Philosophy
It’s a Daily Ritual.
Modern wellness has conditioned us to reach for a solution only when something breaks. Kaayu was built on a different belief - that true wellness is not merely reactive, it is a ritual. Rooted in Ayurveda, guided by modern science, every Kaayu ritual is designed to integrate seamlessly into your day, not disrupt it.
Ritual-First
Each ritual is a small, consistent act of self-prioritisation, not a one-time fix.
Modern Ayurveda
Traditional wisdom reinterpreted for modern lives, routines and expectations.
Clinically Informed
Formulation thinking shaped by deep healthcare experience and ingredient discipline.
Made for Real Life
Elegant, effective rituals designed to fit real routines without overwhelming them.
The Kaayu Way
Rituals Over Routines
At Kaayu Rituals, care is intentional. Each formulation is crafted to turn every moment into a mindful ritual, blending Ayurvedic wisdom with modern refinement.
Pure
Time-honoured botanical blends
Intentional
Created for mindful daily care
Potent
Rich in revered Ayurvedic ingredients
Personal
Aligned with your body and rhythm
From the Founder
Kaayu was created by Preeti Choudhary after 18+ years in integrative healthcare, with a belief that true wellness is not built in crisis, but through intentional daily practice.
Preeti Choudhary
CEO & Founder - Kaayu Rituals
18+
Years in Integrative Healthcare
AYUSH
Certified Formulations
- Thoughtful ingredient selection
- Ritual-led product design
✦ Deep-Diagnosis Ayurvedic Quiz · 5 Minutes
Find Your Ritual
7 diagnostic questions. A personalised root-cause ritual built for you.
Symptoms & Concerns
What is your body telling you right now?
Select every symptom that applies.
Select multiple - the more honest you are, the better your ritual
🌿
Diagnosing your root cause…
Analysing symptoms and body constitution
✦ Your Personalised Root-Cause Ritual
Your ritual: -
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Root Cause Identified
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Want an expert second opinion?
Preeti Choudhary, our founder with 18+ years in integrative healthcare, offers free 15-minute consultations. Ask anything about your dosha, ingredients, or whether this ritual fits your medical history.
Free · No obligation · Response within 2 hours on business days
Insights for your wellness journey
Read Before You Begin
Ritual guides and wellness insights to help you choose more intentionally.
Read the Journal
NEWS
Dandruff vs Dry Scalp: How to Tell the Difference and What Actually Helps
NEWS
Why Hair Fall Happens and How Ayurveda Approaches It at the Root
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Mar 4, 2026
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ELLE Discovers: Quietly Brilliant Beauty Newcomers
Apr 6, 2026
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Not sure where to start?
Talk to a Kaayu wellness guide. Free, personalised, no pressure
